Types Of Music Video

The most important aspect of Music Videos is that they are there to sell the Artist, Song and Album. What they do is they present the artist to their audience in a number of ways that make them appealing: Attractive, Empathic, Narrative and Abstract. They sometimes link directly to the Song and the Lyrics, or they present something different to the audience to entertain them

Narrative Based Music Videos

Action in the story is dominated by males who do things and females who passively react or wait for something to happen (Schwichtenberg, 1992).Videos that contain an strong story line relating to the lyrics and genre of the song which is a good technique to use for engaging the audience. This type of video is often used for songs that feature in films, with scenes from the film cut into the video. 

An example of this is Bruno Mars’ ‘It will rain’ video. This is the twilight breaking dawn soundtrack. This includes footage from the film being played through a projector in the video. Narrative Videos videos demonstrate a sequence of events. A video may tell any kind of story in linear, cause-effect sequencing.Love stories, however, are the most common narrative mode in music video. The narrative pattern is one of boy meets girl, boy loses girl, boy gets girl back.

Concept Based Music Video 

These type of music videos rely solely on poetic form, primarily metaphor. Conceptual videos do not tell a story in linear fashion, but rather create a mood, a feeling to be evoked in the experience of viewing (Firth, 1988). Conceptual videos contain the possibility for multiple meanings as the metaphor is interpreted by the viewer. Concept based videos are sometimes unusual they are based around one idea. They often concentrate on a specific editing technique. Usually a video does not consist totally of one concept.

Performance Based Music Video

Performance based videos feature the band/artist performing either to the camera or an audience. this is a popular technique rock bands use as there concerts are usually high energy and there is more interest for a viewer to watch the band perform as a whole rather than an artist on their own. The most common type was a theory thought up by Simon Firth in 1988 was to feature the star or group singing in concert to wildly enthusiastic fans; The general goal is to convey a sense of the in- concert experience. Jon Gow (1992) suggests "the predominance of performance indicates that music video defines itself chiefly by images of artists singing and playing songs."