Every video has to have a target audience, so this is something that all artists have to do. What is the point of making a children's video and then try and market it to adults, they would not be interested in it and they would not be able to relate to it either; this is why finding out your target audience is so important. Before we started with our video we wanted to do find out who our target audience is and once we established that it is for all ages young or old we want do a questionnaire to find out more about our target audience.
As we can see the above questionnaire represents the adolescent population. The above group like Hip-Hop the most out of all the different genres out there. They represent the type of people who only very rarely listen to music and spend a maximum of 2 hours listen to music and they say that having a good music video will help the track sell.
The above questionnaire represents the teenage population, it also represents the population that prefer Pop music the most. It represent the group that are casual music listeners who listen to a maximum of 5 hours of music in a week. These are just you're average music fans that only listen every now and then, this population also think that having a good music video helps promote not only the song but the artist.
This questionnaire represents the adolescent. It also represents the population that are into Pop music and those who listen to music more than the minority. These group of people also think that s good music video is essential to promoting the artist. What we have gained from these questionnaires is that it doesn't matter what age you are, regardless of whether you are male or female, most people listen to music and at some point whether on the radio or on television you will hear pop music at some point and all of those we asked told us that it is essential to have a video that promotes the artist as they are more likely to remember the video and that means they will talk about it and thats how the artist will eventually get the recognition they deserve. This is why we need our video to be recognisable and catchy.
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