Genre Conventions
Our poster has similar conventions of a promotional poster. We have a picture in the background that represents the artist background we have the name of the main track on the album which is Happy. Where our poster differs from Pharrell's is that we included extra details like whether it is out or not and where you can get it, as seen by the HMV logo at the bottom of the poster. We also have the website so that when potential fan sees the poster they can easily log on to his website and find out more information. We have kept our production simple and the themes current.
Pop artist are usually considered 'fashionable' or 'trendy' and they are usually seen wearing clothes that are mainstream. In our video we have taken some of this on board and made sure that our outfits are trendy and relatable to a mass majority whether young or old. Our main outfit was a dark blue suit with a wine shirt without a tie. We felt that if we had a tie it would be too formal which is not he type of vibe we were looking for. We wanted to make sure that when our audience watches our video they are uplifted by the feel good nature of the song.
One of a the main conventions of a pop video is for the artist to be conveyed as a happy person who is living lift to the fullest and content with life. I played our artist James Gomez and because of my nature this was very easy and it came natural to me. Portraying my own personality through the artist James Gomez it was easy for me as it was like having a alter ego but I did not have to act any different to how I act normally I was able to enjoy it. I have a very bubbly personality and I am the type person who does not stress, I am a very easy going person and that is exactly how we portrayed Mr Gomez.
Another convention that is typical of pop genre is that music videos are mostly about love and relationships. This is something that our video that does not adhere to. Our video has one theme and that is only to be Happy (pardon the pun) and to enjoy life. Which is not usually what pop videos are usually about; they are about love not necessarily sex but love, heart break and emotions. We thought that if we picked a song that followed this convention it would put a damper on the mood and that's not the vibe we wanted to create. We wanted to create a feel good video for all ages.
Our video has proven successful in my opinion as we did our market research and we found out what the audience would be looking for in a pop music video we went away and we created a feel good video for all ages. We adhered to most conventions, we kept the video up beat and the clips match this vibe. We have used very lively locations as well some f which show wealth and some of which show everyday live and everyday living something that our audience can relate to. In terms of our ancillary text we also followed themes of existing themes as we thought that if we tried to subvert or change those themes it would be difficult to get the recognition that James Gomez needs as a upcoming artist.
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