Mise-en-scene was very important to us we wanted to make sure that we follow most of the typical conventions of pop music. Pop artist usually wear very colourful and trendy clothing and we have done this but at the same time we have slightly twisted the meaning of trendy. We have taken from Pharrell's very distinct fashion taste; something in we which to make present with our artist James Gomez. We wanted him to be easily identifiable to the everyday audience regardless of the age. We wanted Gomez to be identifiable as soon as the audience see a James Gomez poster. We want him to be a child's idol so to the kids they see him as a role model but to the adult they see him as a gentle man.
For the poster we wanted to make sure that we continue the theme only this time rather than making subtle hints we would make a direct link to Mr Gomez' background and his home town of Brooklyn. This is why we used his home town of Brooklyn and we wanted to portray a more positive side to Brooklyn subtly as there are a lot of negative association with the town and we wanted to almost inspire to show that it doesn't mater where you come from, if you have the motivation to succeed you will. This is not something that a lot of people will pick up instantly as an upcoming artist will not have that fan base that will look to deeply into his history. Later on in his career it will become more apparent and that is when he can appeal to those kids and teens who are in the same situation that he was.
In terms of colour scheme we made sure that our poster has one main colour and kept it neutral. The colour blue was the basis of our poster as the colour blue considered beneficial to the mind and body. It slows human metabolism and produces a calming effect. Blue is strongly associated with tranquillity and calmness. Blue is used to symbolize piety and sincerity. So we made sure the sky was a beautiful looking blue colour with the sunset peeking through. The suit that I wore as James Gomez was also blue. So there is a subtle link in the colours and the meaning behind them.


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