Thursday, 23 January 2014

What have you learnt about technologies from the process of constructing this product?


Every Hollywood movie, from the blockbuster films to the retro films has a process they go through to reach their final film. The common denominator is the editing process is of cutting down hundreds of hours of video footage into a cohesive, entertaining final product. It used to be done by physically cutting and pasting film together. However it is the 21st century so it’s all done by nonlinear editing software like Final Cut Pro which basically means that a filmmaker can jump around his project, adding and cutting material as easily as cutting and pasting text in Microsoft word processor. It is amazing how technology has evolved in such a short time.

Final Cut Pro is a non-linear video editing software developed by Macromedia Inc. and later Apple Inc. provides non-linear, non-destructive editing of any QuickTime-compatible video format including DV, HDV, P2 MXF (DVCProHD), XDCAM (via plug-in), and 2K film formats. It supports a number of simultaneously composited video tracks which are limited mainly by video format and hardware capability; up to 99 audio tracks can be added; multi-camera editing for combining video from multiple camera sources; as well as standard ripple, roll, slip, slide, scrub, razor blade and time remapping edit functions. Final Cut was shown in private room demonstrations for the very first time in 1998 after Macromedia pulled out of the main show floor.

During the process of the construction of my film, I have learnt many more things and my knowledge of Final Cut has increased dramatically over the duration of the editing process. At the start of the process importing a clip proved very difficult then I found out how to do it and I wanted to be ahead of the so after the lesson I looked up tutorials to find out the basic skills on Final Cut. I researched how to import clips and also how to load videos that were on iMovie. iMovie played an important part in the process of my editing as that was where the clips were important from then once they had been loaded they had to be exported out iMovie to the media drive. Once it was on the media drive it could finally be loaded onto Final Cut.


Adobe's 2003 "Creative Suite" re-branding led to Adobe Photoshop 8's renaming to Adobe Photoshop CS. Thus, Adobe Photoshop CS6 is the 13th major release of Adobe Photoshop. The CS re-branding also resulted in Adobe offering numerous software packages containing multiple Adobe programs for a reduced price. Adobe Photoshop is released in two editions: Adobe Photoshop, and Adobe Photoshop Extended, with the Extended having extra 3D image creation, motion graphics editing, and advanced image analysis features. Adobe Photoshop Extended is included in all of Adobe's Creative Suite offerings except Design Standard, which includes the Adobe Photoshop edition. Photo shop was used to edit the voice-overs on video however the process was a little difficult.

YouTube also played a very important role in the start, as that is where the institutional logo was extracted.  However there was more than one institutional logo. The first was from Cipher films; the next was Stealth films and then Motherland, my film. YouTube was also useful for getting the heart beat and then it was edited on iMovie the pitched was decreased to give it the real bass even though it is a mere heartbeat. It is interesting how in just the 10 years of YouTube’s existence, how it has made such an impact in the world. It has made careers and I’m sure it has broken careers. Over the years the introduction of technologies has made lives of millions of people much simpler to the point now most people don’t know how to live without it.

*Definitions taken from Wikepedia.

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