The way in which I attracted my audience is through the music that was
used throughout my film. It was that of the urban/rap genre. This is the type
of music that my target audience (stereotypically) would listen to. As if I
used up beat, happy sounding music then it would not fit the genre. The
soundtrack has to reflect the type of mood you are trying to represent and the
type of mood you are giving of so the film as a whole will flow smoother and
would be easier to follow. In the case of Hollywood and Blockbuster institutes
they would have many different people who go out and do the market research.
The term 'Market Research' was used loosely, to say that they would have people
who go out and do studies to determine who, the target audience is and what
sort of things catch their attention. By understanding the interest,
habits and lifestyles when it comes down to film viewings of the audiences I am
trying to reach, e.g. African- American, Asian-American, Latino-Americans
British people and other ethnicities and races. Questions have to be asked:
What do they like? When is the best time to present programs? What is the best
age to cater to? Where is the film to be shot? Who are the key people to
include in this action packed film (or whatever genre you are using)?
The second step is to review, for instance; what sort of budget
do you have? How do you integrate what you’ve learned via the market research?
This is important to highlighting the essence having institutional support so
that you can actually achieve a final out come. I Begun to shape the storyboard
after all of the things were thought of to mold the basis of my film.
Incorporating a ‘bottom line’ a term used to describe the themes and ideas
trying to be portrayed —which in this case was the perception of youth in a
deprived London area. To set my aims clearly, I defined them at an early
stage. It is the ongoing problem with violence and crime how different genders
are perceived and to see whether it evolve over time. Ultimately of
course, my goal is to welcome these new audiences to watch my film in order to
tackle all the issues and problem raised throughout my film. In short,
attracting a diverse audience requires creating a mission within an the
storyline. It should then become a part of the fabric of your film. It means
building support based on shared interests, so that the audience enjoys
productions that reflect their culture and are secure enough to explore others.
The storyline is based around a female protagonist who is obsessed
with a caught up doing the wrong things with the wrong people. The storyline is
also based around the lives of young adults and their everyday lives. For
example, in the opening of our film I the preparation that young adults make
when going to study whether it be via Secondary School, Sixth For or College,
or even University, a scene which represents problems the intense preparation
youths have to endure for getting their education, and even a scene which
represents regret, in which will relate to most young people. The props
used in the opening of the film are also used to attract audiences. The clothes
being worn in the opening are very trendy and casual representing their age.
Along with this props such as hoods, beanies, and dark colored clothes that are
used to show that they are young people. Props such as knives and violence are
used to show young people and how some get involved in crime the issue of the
importance constantly being raised at the moment. Yet again all of these things
will attract young audiences, as they will be able to relate to these
particular props and implied props.
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