Props

As part of our video we plan to have Morphsuits in the video as well just to be different. In the Original video Pharrell Williams has Minion costumes from the popular Movie in which the music video was endorsed. So in our video we are going to have the Morph Suit for a similar effect. The Morphsuit was going to be green and we are were going to have people changing into different clothes so it would give the illusion that the clothes were dancing without a body. it was meant to add to the feel good nature of the video.

However when we wanted to put it into full effect we decided that we would leave it out because we were having problems without our uploading and we thought if we filmed it and were unable to load it it would just be a waste of time to we poured our effect into the dancing on a a green screen in some sort of urban background to coincide with James Gomes' background.

Editing Research

When Editing my video I wanted to see if there were effects that I could use to make it look a little more edgy. I did some research and found that some videos use effects to enhance but I realised that it would have to be an effect that I could use constantly throughout the video or else it would look overcomplicated if I tried to do to many things at one time.

The video below was not a tutorial of how to add different effects but rather a show of different effects that you can add. There are various types which include;

Green and Red Overdrive - The Green and Red overdrive feature allows the clip to have an edgy feel to the frame. It looks like the clip has been submerged onto fire while an earthquake takes place. I think in the right type of clip it could be really effective but it has a serious aurora to the effect and for this reason I do not think it will fit into our video. 

Various YUV Adjustments w/Markers - These filters again are quite intriguing. The problem is that this filter does not go with the mood I am trying to create. I am trying to create a feel good vibe and as much as this filter creates certain mood like a rage and emotion with colours like with reds and oranges etc. Even if I used the blues and the green which create less intense feel it would not work. 

Green Screen

The green screen is an important part of the special effects and the process is known as chromakey. Chromakey allows television producers and movie makers to use advanced technology to superimpose their subjects onto an unlimited number of different virtual backgrounds. We plan to use this effect to make our video different and to make sure that our video is not a carbon copy of the original video. The plan was to have someone dress in green and just have the clothes showing on the green screen.

We also plan to use the green screen as we thought that this would allow us to be a little bit more creative. We have a plan to have someone dancing in a green morph suit to give the illusion that it is only the body moving. This will ensure originality from my video compared to the original by Pharrrel Williams. 

In our original plan we said that we were going to use the green screen to have someone in a green Morphsuit spit would give the illusion that there are clothes dancing on their own without a body. However due to complications we had to change our original plans so that we were not straying from our story board.

Digital Pack Preporations

For our digital pack we use the balloons from our filming and we lined then in a position using very bright coloured balloons to ehance the feel good nature we were trying to create in our music video. We wanted to reflect the positive vibes from our video in our "digi" pack hence why we used fluorescent ballons and in a cloud like position on a plain background to with a hand holding all five ballon each equipped with a letter from the word "happy".

However when editing the videos we came across a pose in which we could use. The reason we choose this picture is because we are going to use the image and have ballons edited in the side in that blank space reading happy. Although the previous  image was ideal we had trouble editing and we thought it would be a good idea to use a picture taken from the actual music video. So the audience will be able to recognise it. 

When we got to Chatham Marine Dockside there was so many different locations to choose from. In the end we choose the picture above because of the composition and the space that was on the left hand side because we felt that that as well as the posture of "James Gomez"makes him look confident and a establishes himself as a rising artist.

Problems and Solutions

Now nothing ever done goes to plan and I say this because there were many problems we came into contact with. The first problem was that when we drafted our first music video it didn't really promote our music video or the artist James Gomez. Like the original we thought that it would be a good idea to just have people dancing in the background without it being a problem. However it looked more like a montage rather than a music video. Luckily we had time to alter this before the deadline.

Another problem we came across was the fact that not all our video footage was the same quality so we had to film a few of our scenes again. We felt as a group that we could do so much better and because of the fact that we were pressed for time a few of the other group members were a bit hesitant to do so but after we discussed it we agreed it was the best thing for us to do. It took some time and it was enough time to from the beginning.

Storyboard

The first scene on our story boss shows our opening transition. We were going to have the letters "h.a.p.p.y" flying across the screen in a swipe like transition. This background was going to be plain black and our letters were going to be yellow to fit in with the theme of the original artist and black and yellow are contrasting colours so we thought they would go together well. The next shot was to have (myself) James Gomez come out of the sheltered area at dockside signing the opening lyrics.

We thought that we could use the green screen to have the illusion that someone was in a hot air balloon. This was done so we could fit this clip in with the lyric "Hot air ballon, I could go to space." We found that in Pharrell's original he had actions matching to what he was doing in the video so hence why thought we would use this idea and add our own spin to it. We were then going to have loads of people dancing looking like they were having a good time as after all it is meant to be a feel good video.

We were then going to have the various shots of people dancing and we also going to have myself and other dancing dancing at various points to different parts of the song at different areas of The Chatham Dockside Marina as it is a very scenic ovation so this would be nice frames to have. 

Other frames we were going to include possibly if we had time were lots of different shots in the chorus of people dancing, different types of shots close ups medium and long shot to have a range. We were also going to have other people in a line with the letters "H.A.P.P.Y" in different colours and then repeat some of the shots until the video ends.

Questionnaires

Every video has to have a target audience, so this is something that all artists have to do. What is the point of making a children's video and then try and market it to adults, they would not be interested in it and they would not be able to relate to it either; this is why finding out your target audience is so important. Before we started with our video we wanted to do find out who our target audience is and once we established that it is for all ages young or old we want do a questionnaire to find out more about our target audience. 

As we can see the above questionnaire represents the adolescent population. The above group like Hip-Hop the most out of all the different genres out there. They represent the type of people who only very rarely listen to music and spend a maximum of 2 hours listen to music and they say that having a good music video will help the track sell. 

The above questionnaire represents the teenage population, it also represents the population that prefer Pop music the most. It represent the group that are casual music listeners who listen to a maximum of 5 hours of music in a week. These are just you're average music fans that only listen every now and then, this population also think that having a good music video helps promote not only the song but the artist.

This questionnaire represents the adolescent. It also represents the population that are into Pop music and those who listen to music more than the minority. These group of people also think that s good music video is essential to promoting the artist. What we have gained from these questionnaires is that it doesn't matter what age you are, regardless of whether you are male or female, most people listen to music and at some point whether on the radio or on television you will hear pop music at some point and all of those we asked told us that it is essential to have a video that promotes the artist as they are more likely to remember the video and that means they will talk about it and thats how the artist will eventually get the recognition they deserve. This is why we need our video to be recognisable and catchy.