Wednesday, 21 January 2015

Genre analysis: Pop

Live rendition of Waterfalls by Stooshe
More often than usual there are clear references between the music lyrics and the actual music video. For example in this live rendition of the song "Waterfalls" made famous by TLC we see that Stooshe have a waterfall effect aiding their performance seen in the image to the left. If there was no reference to the video then it would null the point of the video rendering it pointless which in turn would mean that the audience are extremely likely loose interest very quickly as it is that element that will enable the audience to remember the song and it creates the opportunity for them to purchase the song if they really like it; which they will definitely do so should they enjoy the track. One of the conventions of Pop music is that within the music industry it tends to follow current trends rather than being independent and making something new, unique and different to hear.

The Pop genre usually follows a rule that the song usually is between 3-5 minutes long with a set structure and a consistent beat which means no unexpected changes in the music that you were not expecting.  A common theme in pop music videos is the in time editing that alines with the beat of the music. What this means are the shots more than often only changes with the beat does.

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