Genre analysis: Dance

There are three main types of conventions in dance videos which includes:

1. Camera
2. Location 
3. Editing

Camera

First of we have the fast cut shots in time with the dance beat, now what this does is it ensures audience interest and makes sure they do not get bored or side tracked or even loose interest.
The second element to camera movements is the high angle establishing shots which are used to give viewers a sense of environment the dance track is filmed in essentially setting the scene.
There are also close up shots of individuals to show elements and different people within the video for example they might be  a shot of of the two girls lip syncing to show the audience that they are more important than other people in the video, or fast shots that add the sense of realism that there would be in a dance/club environment; its need to be relatable. The last main element is a range of mid-shots of people dancing in time with the beat to further contribute to the sense of realism.

Location

Now the success of your music video usually relies on where the video was shot and the sense of realism. Music videos of the dance genre genre are usually set in lively atmospheres with a lot of things going on in the back ground so this could be anything from high streets to clubs. As we know dance music videos may be shot at locations such as clubs, parties and gatherings with friends so that the audience can relate what they are watching to their lives which is the best way to get your audience to relate to your video. It is extremely important that the location matches the type of song and the type of "vibe" you are going for example a song in the dance genre would typically be filmed in a club to accompany the audio. For the audience, a dance genre video may be filmed at a house party, including the typical conventions of people having a good time partying in a lively setting and just enjoying life. The stereotypical location with a lot of lighting and vibrant colours are to be expected of a dance genre.

Editing 

There are some editing techniques used to add the conventions of a dance genre music video which may include fast cut shots which are used to enable the audience to view different angles and areas of the video. The use of editing is very important contribute to the music of the video designed to almost give the audience a sense of euphoria, and make them want to dance in an environment similarly those shown in the video. Occasionally in dance videos slow motion shots are used to contrast with the fast edited up-beat shots of the video; which is very useful in most cases but due to the time being stretched for a longer period of time, it allows the audience to focus on certain aspects purposely designed to be focused on. This further submerses the audience into the dance environment.