Music Video Review; Naive Performed By Hurtwood House

"Naïve" is a song by British indie rock band The Kooks. It was released on 27 March 2006 as the fourth single from their debut studio album, Inside In/Inside Out (2006). It charted at . mber five on the UK Singles Chart. The . st-selling single of their careers, "Naïve" was also the UK's nineteenth best selling single of 2006.The song has also done reasonably well in New Zealand, reaching number 15 on the combined sales/airplay RIANZ chart. The song additionally charted in the United States, peaking at number 22 on the Billboard Modern Rock Tracks Chart. The video is pretty interesting; it's sense of a relationship on the rocks ending in disappointment, but the uplifting sense of “who cares I still have my friends”. It’s different. Also goes to show that their videos have improved artistically as well, because the lighting in it is so poor and it’s not very well done at all- time changes a lot for the better and hopefully will not be seen in their newer videos.

Overall, the tune is ridiculously catchy, which is what seeks nowadays. It’s one of those songs that you hear once and it gets stuck in your head for a week; hence why they used it in teen flick 17 again staring Zac Effron. The chorus especially; “and I know she knows that I’m not fond of asking. True or false, it may be, well, she’s still out to get me.” I love the way Pritchard’s voice has that lilt of higher notes, giving it a real gritty pop feel. Overall, the tune is ridiculously catchy. It’s one of those songs that you hear once and it gets stuck in your head for a week. The chorus especially; “and I know she knows that I’m not fond of asking. True or false, it may be, well, she’s still out to get me.” I love the way Pritchard’s voice has that lilt of higher notes, giving it a real gritty pop feel.

The adaptation to the Kook's Naive music video is a modern adaptation which adheres to the stereotypical conventions of a performance and it is interesting to the approach the have taken.  They have taken a performance approach, however there is a narrative kind of feel to the video so there are elements of both performance videos and narrative as well.