Music Video Review: Nobody to Love by Sigma

Music videos for the dance music video genres tend to not have many codes and conventions, which allows then a bit more freedom when creating an idea for a video. They tend to feature videos about love, sexuality and things a young audience could relate towards. Unlike most dance videos this video is a narrative performance video. However they are not really tell you a story they are using the accompanying clips to show promote the song. What this means is the shots used are very feel good moments for example playing on the beach or going for a beautiful drive with the sunset as a backdrop. Going back to dancing, this plays an important role in dance music videos which is demonstrated in this video. This is due to the fact that dance videos are played in clubs, and people are meant to dance to this. Also, the videos nearly always feature some form of dancing within the video like when the women are on the beach dancing in synced with the audio. 

The music videos for dance  music tend to usually have messages about dancing, love, sexuality, and drugs all accompanied with repetitive arrangements and a steady bass drum beat and fast paced editing. One other convention of a dance music video is that it tend to have women doing what would be considered promiscuous seductive dance moves. Also, they are usually dressed in clothes that expose their bodies and clothes that will attract a male audience for example crop tops e.t.c. However there is an unconventional theme which is the slow motion used in the same light but for an more original edge to demonstrate the enjoyment the audience can get out of listening to the song. A dance music video sometimes has a group of people doing dance moves that are usually uncoordinated in a circle and people watching them showcase their talent because the theme of the songs are usually about dance of the beat of the song is supposed to motivate a person to dance and promote a feel good vibe.

Similarly another convention of a dance music is that it will have a shot where a lot of people are dancing in a club, and the DJ is performing this is usually a reference to the home of dance music usually seen in clubbing countries like Ibiza and Ayia Napa but this is not a convention that is adhered to in this video. Also, the DJ (a.k.a SIGMA) who produced the song usually doesn't appear and the vocals of they song are always sung by a female artist and they usually appear in the music video however this is the case in this music video.